Saxun, chooses Martin Berasategui as new brand ambassador

Martín Berasategui, considered one of the greatest modern masters of the kitchen, has been chosen by Giménez Ganga to be the Saxun brand ambassador for the upcoming marketing campaigns.


The Basque chef has collected 8 Michelin Starsfor his restaurants in Lasarte, Barcelona and Tenerife. Not only does he appear regularly in the Spanish mainstream media, but he has also been awarded more than any other Spanish chef since the French company began publishing its guide 118 years ago.

Berasategui will be officially introduced at Sax’s headquarters, where workers will have the opportunity to attend a day of talks with the new ambassador, as well as showing him the manufacturing process for the solar protection systems that are proving to be so successful in the hospitality industry.

In the words of Pedro Giménez Barceló, the managing director of Giménez Ganga, “Martin perfectly represents the values that we want to convey. He pays attention to every detail of his work, is always seeking excellence for his products and is relatable and honest with his customers. No one would make a better ambassador.”

With this new relationship, Giménez Ganga plans to continue boosting the implementation of its solar protection systems within the HORECA sector, where it has been a market leader for many years.

An agreement that combines in one project all the expertise of a family tradition that has astonished the world for decades.